What comes to mind when you think of Posters? Probably those big pictures of pop stars you had on your wall as a teenager, or maybe those images that cover boarded up shops. A poster can be A4 size but you would usually consider it to be much larger. Generally a poster is expected to convey its message from a distance so it is usually bereft of detail. If this is the case you can keep the poster design simple, with larger eye-catching text and images, and maybe the resolution can be lower. Sometimes a big image will be seen at a closer range such as in a cinema, where the main point is to tell people what’s on but at the same time give a little more information about the feature. In this case you would want to be sure that the detail text can be read clearly so more attention needs to be paid to the quality.
If you want to produce a high quality poster print it is worth seeking out some professional advice. A company with experience of printing posters can help get a better printed result by advising on the artwork requirements. Most companies will have a look at your artwork to see if it is suitable. For instance a picture that produces a reasonable print at home on your inkjet printer may not be suitable if it needs to be enlarged to A1 or A0 size.
Consideration should also be given to the material you can print onto. If you only need a few posters printed they can be produced on a large format inkjet printer. This will give you a variety of options from material that will resist sunlight, banner vinyl or even back lit film for signs. If you need lots of posters printed, it is better to use a litho printer who can produce lots of the same poster efficiently on a variety of materials depending on budget and use, and with this method, the more you have the better value per unit.
You probably don’t give much thought to all the leaflets and other promotional material you see around you. Those leaflets that drop through the door at an alarming rate for pizzas and cleaning services, those offering discounts given out at the shopping centre and leaflets advertising events that find their way onto counter tops at your hairdressers or at a pub.
Each one of those has been designed to inform you of something, maybe not something you need immediately but you will notice them if it is a product of service you need. A well designed leaflet or flyer should be eye-catching and express the message clearly and concisely. If you take care to get your advertising right, your prospective customers will be reassured that you will take as much care with them.
There are many different paper weights and types that you can use for leaflet printing, many are presented on a 130gsm or 150gsm gloss art material that has a coating to give it a shine and an element of durability, and the same weight on a silk material gives a subtle satin finish that can add an element of sophistication to your promotion. Heavier weight materials such as 280gsm gloss or silk, or a 350gsm or 400gsm card can offer a product that may be kept longer, a flyer for an event, or a discount voucher.
If you are not a confident designer, it is worthwhile spending some time talking to a printer who can help you with the technical details. Often printers require you to send your files in a certain format with various design elements you may not have considered, such as bleed or a safe area for your text and graphics. Sometimes spending a small amount on getting the design right can reap the benefits when handing out the finished leaflets.
I think about printing quite a lot. It’s hard not to, I have been conditioned over the years of working in the industry to think about print. I think about it when I am at restaurants, when I am handed leaflets in the street, when I open my post, when I look at bill boards, shop fronts and fly posters. I spot typos and misaligned text, uncomfortable hyphenation, bad grammer, double spaces and rogue capitals. It’s a bit of an obsession, an addiction, a disease, I should put it to good use.
When I am not thinking about printing, I am thinking about the weather, food, wine and beer, camping or maybe a hotel break, I like the sea and the hills, I like cycling and gardening, and I like Croydon, so when I’m not discussing printing, I might blog about any of the above, just to pretend I am quite a rounded person really.